VIbrance The Arts began around 2000, originally as VIbrant Films. Its purpose was to document the happennings in the world of Roots Reggae Music coming out of St. Croix, US Virgin Islands. Inspired by the countless talents in this arena, Arif Anwar was destined to share their legacy with the world for future generations.

By 2002, Arif was motivated to harness the sounds in his own head and the lyrics that had been piling up over the years.  Thus the creation of Anchants (full band), and the starting point of the independent record label, VIbrance The Arts. "Serenity" (2007) would be the labels first release as the debut album for reggae songstress, Empress Cherisse. Followed by "Merkaba" (2008), the Anchants debut compilation, also featuring Empress Cherisse. The latest works include a collaboration effort with Iaahden Sounds, the "Earth I Say" ep (2015), and a production featuring the Medhani Alem Band, "Kumunity" (2016). Followed by two works with Twin Productions, "Blakk Woman: The Rebirth" (2017), and "Earth" (2019). Which brings us to the blazing hot new 2020 single, "Penny Trait"! This latest production includes musical composition by Ras Elyment Records.

This would lead to more VTA VIbrant Films video production by way of music videos for tracks from the ep, "Now", "Wisdom In The Ganja", "Fullness", and "Earth I Say". Also to include the making of Fullness Interview as well as the official music video for "Kumunity". And the list continues for 2020 with the videos for "Earth" and "Penny Trait" well on the way.

VIbrance The Arts is committed to bringing to the world sound and video production with quality and substance. Your support is greatly appreciated. Thank you.