VIbrance THE ARTS

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By 2002, Arif was motivated to harness the sounds in his own head and the lyrics that had been piling up over the years.  Thus the creation of Anchants (full band), and the starting point of the independent record label, VIbrance The Arts. "Serenity" (2007) would be the labels first release as the debut album for reggae songstress, Empress Cherisse. Followed by "Merkaba" (2008), the Anchants debut compilation, also featuring Empress Cherisse.  Later works include a collaboration effort with Iaahden Sounds, the "Earth I Say" ep (2015), and a production featuring the Medhani Alem Band, "Kumunity" (2016). Followed by two works with Twin Productions, "Blakk Woman: The Rebirth" (2017), and "Earth" (2019).

Anchants kept the Fire blazing hot in 2020 with singles like, "Penny Trait" and "Binghi" - an interesting duality of sound - these two tracks would almost appear to be from opposing genres. Both approached with an Anchants' flair that says it's okay for an artist to release two works like these, in the same  year.   Not slowing down, Anchants has already "hit the calendar" running, with the same momentum and vibrant energy as was felt in 2020. So far, 2021 has brought us the release of "Chatty" on January 5... Another project that included Anchants' signature strong musical piece with potent lyrical content of timely relevance,  synchronized with an inspiring music video that really places emphases on the message in the music. The "Chatty" music video was even prefaced by a rather creative approach to a video trailer - a "teaser" as it were.

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This now leads us more into the role of VTA's VIbrant Films' video production through music videos for Anchants. Producing videos for tracks from the "Earth I Say" ep: "Now", "Wisdom In The Ganja" (featuring the late Vaughn Benjamin), "Fullness", and "Earth I Say". Also to include the "Making of Fullness Interview" as well as the official music videos for "Kumunity" and "Blakk Woman".  The list continues with the videos for "Earth",  "Penny Trait" as well as "Binghi"... 

​Current Musical Contributors to Anchants' sound:

Ricky "Tuffy" Richards: Lead Guitar

Joseph GELL: Drums

Stephen Ra "Gyptian": Bass Guitar

...VIbrance The Arts is ever committed to bringing to the world sound and video production with quality and substance. Your support is greatly appreciated. Thank you.